There is a lot of talk on small business websites about the importance of creating your own niche. So what is that all about? What is niche marketing? A niche is a focused, targetable part of the market. You are a specialist providing a product or service that focuses on specific client group’s needs, which [...] Read more »
Design Trust webinar 1: Are you working too hard in your business? with Liz Wren
This was our very first webinar and podcast, and we are rather proud that we managed to get it off the ground! I hope very much that this one will be the start of a whole range of webinars and podcasts in the future with experts, business advisers, and successful designers and crafts people sharing [...] Read more »
The Design Doctor: Help, I have a dispute with my art consultant
I have got a couple of problems with my Art Consultant. I am a designer maker and sell through an art consultant who sell art and applied arts for offices and interiors. It has been a really grey area and very confusing when interior designers and architects in a project are promoting or selling my [...] Read more »
5 ways to celebrate
This blog post is written by The Design Trust partner Liz Wren from Through the Forest Coaching Mentoring. “Many creatives have a mindset that keeps them constantly thriving for more and better challenges. Often, they forget to actually stand still for a moment, and take the time out to celebrate. In case you need some [...] Read more »
Advantages and disadvantages of creative partnerships
Partnerships can be a great way to share the workload or to combine complimentary skills and resources but – because they are often formed without an official contract – some caution is advisable too. In my experience as a business adviser this is one of the most emotional topics when things go wrong. To be [...] Read more »
11 initial actions to build your credibility faster
Without credibility you will have a real hard time to get potential clients. Unfortunately for you building credibility is a slow process that takes time and effort, and especially if you are just starting out it can be a really hard job! Credibility is based on building trust and the relationship with potential clients. In many [...] Read more »