Empathetic, creative, passionate, catalyst, ‘translator’
My ideal clients are individuals who are nervous or apprehensive about business, especially worried about not being able to do business because of having a creative brain, or that being “businesslike” will crush their creativity.
I can see both the big vision and the small next step and ‘translate’ business concepts in a way that is accessible to the creative mind, by using metaphor, analogy and imagery. I work to the strengths of each person and show that they don’t need to conform to a stereotypical image of a business person to make their practice more professional. I want to generate an atmosphere where creative people have the freedom to imagine their visions, which I can then help translate into realistic projects. I am committed to supporting people in finding their own solutions and recognising their own greatness.
I develop basic business ideas and support people to the stage where they are ready to go to more specialist marketers, trainers, accountants, agents, etc. If business is a bicycle, think of me as the training wheels!
I provide 1-2-1 coaching and mentoring. I also run workshops (‘Demystifying the Business Planning Process’, ‘Breaking Through the Creative Blocks’, ‘Your Future in Your Hands’). I also give tips on my blog.
I have 30 years experience in the arts, charity and retail sectors. I have project managed the establishment of several businesses, co-founded a development education centre, and raise £2.5 million for charity. I have worked with organisations including English National Opera, Cameron Mackintosh, Studio Voltaire, Chester Gateway Theatre, Cheshire Development Education Centre, Chester Literature Festival.
I am passionate about the arts in all its forms. On a practical level, I love linking people together so that complementary skills and collaborations (whether across arts and or business) can enhance everyone’s practice and career.