The Design Trust Get Clients Now!™

coaching programme for designers & makers

 

Do you want to improve your marketing skills, but don’t know where to start or what to do?

Do you want more clients, but is your marketing and sales a bit haphazard at best?

You are not the only one!  For many creatives marketing and selling is one of their biggest challenges.

Do you …

  • procrastinate about marketing as you don’t really know what to do and where to start? (they didn’t really teach you marketing at arts school did they?!)
  • feel overwhelmed as there are so many marketing options and therefore use a scatter-gun-approach to marketing?
  • feel not very confident talking about yourself or your work?
  • have a website/database/client system/online shop that is still not finished … or isn’t working for you?
  • know that your market has changed and you have more competition, and need to re-position yourself? Or get some practical new ideas and energy into your business and marketing?

 

The Get Clients Now! Coaching programme is for you, if you …

  • want to polish your marketing, networking, social media, presentation skills – entirely tailored to you as an individual, on what you really need to know and learn, and what you want to do to achieve YOUR marketing and sales goals
  • want to create your own marketing plan with specific financial and marketing goals (with expert feedback to select those goals and actions that will work best for you and your business)
  • work on 10 daily or weekly marketing actions for 28 days to really give your business a quick marketing boost

 

Join Now - Hand Drawn RedReady to get started?

The next Get Clients Now! will launch in November and start in January 2015.

Sign up at the bottom of this page to be the first to know about it.

 

Why do I like the Get Clients Now! Coaching programme?

Product DetailsI had worked in creative business development and marketing for nearly 15 years when I came across Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches.

To be honest I didn’t like the title, it felt a bit crass, ‘a bit too American’ even.

But … it completely changed my approach to my marketing and sales!  From a fairly strategic and theoretical approach I had found here something that was practical, personal, got me into action and it worked!

 

This book and 28-day coaching programme uniquely combines:

  • Theory: with lots of practical ‘how to’ info about 100’s of promotional tools you can read about, and then select those that will work best for you and your business (so no cold calling or dreadful networking events for you if you hate the thought of doing that!)
  • A plan: it gives you a 28 day strategy and marketing plan framework with goals and daily or weekly actions and to-do lists providing a supportive framework where you can fill in and track what you work on
  • Emotion: it tackles your fears, procrastinations, resentment, excuses, worries about marketing and selling head on (very few business books deal with this and give you practical solutions!)
  • Action: it is a 28-day programme that is entirely focused on getting you into action – so stop your excuses and start moving forward!  It is long enough to see real change and give your business a boost, and short enough so that you will actually do it!
  • Short and medium term activities: you will take immediate step-by-step action on what is currently stopping you (such as: no website or business cards, limited presentation or negotiation skills, no social media knowledge) and weekly or daily marketing and promotional activities (such as: contact 5 potential clients this week, put my work on 2 portfolio websites this week, have one client meeting this week)
  • Support & accountability: Especially if you work with a buddy, marketing coach or coaching group through this book and 28-day programme then the likelihood of you achieving will increase. (A bit similar to Weight Watchers or the AA where you get ‘checked’ every week …)

 

You can read my extended book review of Get Clients Now! here.

I use Get Clients Now! on a regular basis now to give The Design Trust marketing a major boost. I found it so useful that I decided to train to become an accredited Get Clients Now! facilitator.

 

 

The Design Trust Get Clients Now! coaching programme

The Design Trust Get Clients Now coaching programme is partly a training programme with a book and 2 online workshops, partly a coaching programme with individual coaching and feedback, and regular weekly group sessions.

I will be your personal trainer, expert adviser and coach – facilitating the workshops and coaching sessions, and also will share my insights, skills, information and knowledge of 15 years in creative business development.

I have given business & marketing advice to creatives for more than 10 years

I have given business & marketing advice to creatives for more than 10 years

The Design Trust Get Clients Now! coaching programme is for you, if …

  • You know that you have got a great creative product or service, but are struggling with getting new or more trade or consumer clients
  • You need some help with planning your marketing, as you are doing loads of things but they don’t get you the result you want.
  • You need a ‘personal-trainer-for-marketing’ to give your creative business a boost of energy, ideas and focus
  • You want to polish your marketing and sales skills, learn about social media, make more money from your business, raise your profile, or increase your credibility
  • You need an extra incentive to launch your website, online market place (such as Etsy or Folksy) or collection with the help from others
  • You want to get professional but affordable advice, but also get feedback, support and accountability from other creatives.

 

Join Now - Hand Drawn RedReady to kick start your craft or design business?

The next Get Clients Now! will launch in November and start in January 2015.

Sign up at the bottom of this page to be the first to know about it.

 

The Design Trust Get Clients Now! coaching programme for designers & makers is an intensive 6-week programme, that kicks off on Monday evening 2 June at 8.30pm (London time).

We start with two online workshops of 90min each, that you can join from your own computer at home or in your studio. There will be a max. of 10 participants plus myself, and you will get to know and network with the other participating creatives too.

In these two small group online workshops, you will:

  • learn what the most effective marketing strategies are for your creative business
  • find out about the universal marketing cycle and identify where you are ‘stuck’
  • define your own marketing goal, weekly or daily actions and to-do list
  • how to track your progress

Prior to each of these two workshops you will get some home work to read specific chapters from Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches, and you will be working on your own marketing action plan.  This will take about 2 hours.

You can just join us for these 2 online workshops and get my personal feedback on your marketing plan. (the LIGHT programme)

Or you can get the most out of this programme and join the FULL coaching programme.  You then will get maximum support and advice from me and the small group of other creative sole traders to turn your ideas (finally) into reality in this intensive 5 week coaching programme.

Each week you will participate in a small group coaching call where you will report on your progress, where we will share tips and ideas with each other, but also where we will inspire each other! There will be plenty of time to discuss your questions or struggles with marketing and sales, but we will be sharing and celebrating together too!  Each call will be recorded so that you can listen to it again later.

 

Some testimonials from previous Get Client Now! clients:

‘The ‘Get Clients Now’ programme gave me the confidence and support I needed to get past the writer’s blocks I had struggled with for a long time when writing about my work.

I now feel confident that the information I am sending out to potential stockists and clients really represents me and my work and am getting a hundred times more positive responses to the emails I send out, and now have lots of potential new stockists in the pipeline.

I highly recommend this course – Patricia is a natural teacher and a great mentor – go for it!’

textile designer in first 3 years of her business

‘The book guides you through each day with tips and if you feel unsure or you’re having a bad day you can always email Patricia for help and advice. Each week you have a webinar and this allows you to get together with the others. It is like being part of a huge creative family. Except you only hear voices. No one judges you and everyone has empathy with you.

I started the course feeling okay but my road leading up to the programme had been very rocking and shaky. I embraced the course and its ethos and gave it 100%. I had a wobble at week 3 and struggled, Patricia gave me advice and then opened it up to the others and they
each guided me through the process.

By the end of the 28th day: Wow, what a difference in me! My friends had noticed the change and I am more confident and I firmly believe I will achieve my goals and aims. I am going to do extremely well in my business. And even if I get a rejection from anyone with regard to my products. It will be there loss not mine! I feel euphoric and energised and very confident that I will succeed.

Thank you very much Patricia for giving me permission to change and showing me how I can change. This is a wonderful programme to be part off and I would recommend it to anyone.’

a glass designer maker

 

The Design Trust Get Clients Now! LIGHT coaching programme includes:

  • 2 x 90 min. online workshops
  • Personal, specific and expert feedback from me via email on your marketing goals and actions (and you then work through the rest of the programme by yourself or with a coach or buddy)
  • maximum 5 people can follow the LIGHT programme

The Design Trust Get Clients Now! FULL coaching programme includes:

  • 2 x 90 min. online workshops
  • Personal, specific and expert feedback from me via email on your marketing goals and actions (that you have selected for your business and will be working on for the next 28 days)
  • 5 x weekly 60 min. online group coaching sessions with a max. of 8 people to track your progress, to share ideas and to get answers to all your marketing and sales questions
  • 1 x 30 min. personal feedback session via Skype or phone: just you and me, where you can get feedback on any aspect of your business and marketing, incl. your website, branding, images, pricing, your collection, presentation skills, …
  • 1 x 30 min. personal coaching and advice via Skype or phone: completely confidential expert coaching and advice from me on your specific marketing and sales challenges, opportunities, worries
  • Unlimited e-mail access to myself during the programme
  • The 2 workshops and 5 group coaching calls will be recorded so that you can view and listen to them later up till 6 months after the programme has finished.  They will only be accessible to the group members.
  • I want to give you my personal attention so there will only be 8 people in each coaching group.

Ready to get started? Join us for only £75 or £245:*

The next Get Clients Now! will launch in November and start in January 2015.

Sign up at the bottom of this page to be the first to know about it.

* all Design Trust Business Club members get 10% or 20% discount (for details see FAQ)

 Don’t wait!  Only 8 people can join the FULL programme,

and registration will close on Monday 19 May!

That’s right.  I am keeping this programme deliberately small so that you can get the most of my attention during the group and individual calls, and so that you can network and learn from the other participants too.  The online workshops will be limited to 12 people, and the full programme with the group coaching will be limited to max. 8 creative businesses.

I close the registration on Monday 19 May as you will need to do some reading and preparation prior to the online workshops.  But if the programme is full before this time then it will be closed for further participants. (The next programme will probably take place in January 2015!)

Snowdon Design & Craft stand at trade show Top Drawer

 

The Design Trust Get Clients Now coaching programme is ideal for:

  • Designers and crafts people who really want to grow their confidence and knowledge in marketing themselves and their businesses.  Also other creative freelancers such as photographers, interior and web designers, illustrators and visual artists might find this programme useful.
  • Creatives who are busy, need flexibility and haven’t got easy access to high quality business advice and support.  As the programme is online you can join from anywhere in the UK and abroad, not just the big cities!  As the sessions take place in the evening you can join even if you are running a part-time business, have a family or are too busy with your business during the day.
  • People who are committed to work a specific period on their marketing and sales.  You will need 1-2 hours/week to attend the workshops and calls, and a min. of one hour/day on average to work on your actual marketing.  You will need to spend around 10hours per week on the programme to get the most out of it, so you do need to be committed!

The coaching programme is less or not suitable for you if:

  • You hate working in a framework or towards a plan.  You create your own marketing goals and action plan, but if you don’t like working towards some specific goals then this might not be for you.
  • You can’t commit to attending the workshops and calls, and doing your own marketing activities.

Before you commit or start the programme I strongly advice you to read the book Get Clients Now! to see if this is for you.

Ready to get started? Join us for only £75 or £245!*

The next Get Clients Now! will launch in November and start in January 2015.

Sign up at the bottom of this page to be the first to know about it.

*All The Design Trust Business Club members get a discount! (details see FAQ)

 

Frequently asked questions:

 

When will this coaching programme take place?

Online workshop 1:  Monday 2 June from 8.30pm – 10pm (UK time)

Online workshop 2:  Monday 9 June from 8.30pm – 10pm (UK time)

Group coaching session 1:  Monday 16 June from 8.30pm – 9.30pm

Group coaching session 2:  Monday 23 June from 8.30pm – 9.30pm

Group coaching session 3:  Monday 30 June from 8.30pm – 9.30pm

Group coaching session 4:  Monday 7 July from 8.30pm – 9.30pm

Group coaching session 5:  Monday 14 July from 8.30pm – 9.30pm

Your 30 min feedback session and the 30 min coaching/advice session can be scheduled in June and July.

 

What do I need to participate in the programme?

You will need to purchase your own copy of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches (Please make sure that you get the most recent 3rd edition, which was launched in May 2013) which is available from Amazon as a kindle version or as a soft cover book. As I don’t know what you prefer, I leave this up to you.

To get the most of the online workshops and group coaching sessions I suggest that you join us from a computer with internet access so that you can view and listen to the Powerpoint presentation (workshops). There are no additional (international) call costs for this option.  Please make sure that you check the technical requirements before signing up.

You will need to have access to the following (make sure you check this prior to registering!):

PC-computer attendees
Required: Windows(R) 7, Vista, XP or 2003 Server

Mac-based attendees
Required: Mac OS(R) X 10.5 or newer

Mobile attendees
Required: iPhone(R)/iPad(R)/Android(TM) smartphone or tablet

You can also access the workshops and online group coaching via a phone, but then you will be unable to view the Powerpoint presentations during the online workshops (less of an issue during the group coaching sessions).  Your international telephone provider might charge you additional telephone charges for this option.

 

Economic times are a bit tough, can I get a discount?

I think this programme is excellent value for what you will get (Many of my creative business coach/advice colleagues will charge over £100 per hour alone!).  If you work on it and put in about 10hours/week during the 28 days, I really expect that you can make far more money than this programme will cost you. So, really see it as an investment in you and your business.

But obviously, we understand that you might be struggling.  Therefore we are offering the LIGHT programme, so that you can get excellent value from the ideas and insights, and do the 28-day programme by yourself or with a buddy.

For The Design Trust Business Club members we offer a generous 10 or 20% discount (see below).  So, feel free to join us as a new Business Club member, we love to have you with us!

 

I’m still not entirely sure, and I have got some questions …

I will be doing an intro webinar session about the programme so that you can get a feel about the programme and how I work.  You can then also ask any questions you would like.  This webinar will take place on Monday 12 May from 8.30pm – 9.30pm.  For more information and to register click here.

 

What if I like the programme but none of these days suit me?

You will find at the bottow of this website a form where you can register if you are interested in future programme dates. Please register below and you will be the first to know when future dates and times will be available (the next programme will not be till January 2015).

 

What if I can’t make one workshop or group coaching session?

I expect you to commit to the entire programme and to try your best to attend all the sessions on time.  You will get the most out of the programme if you commit to attending all sessions.  A big part of the success of this programme is your commitment – both to yourself and to the group.

Don’t forget, the workshops and group coaching sessions are all online, and can be accessed from any computer with internet access or even phone, wherever you are!

But I know too, that life happens and you might be running a little late or are unexpectedly unable to attend.  All the workshops and group coaching calls will be recorded, so you can watch them later.

 

How can I get the Business Club 20% discount and save £49?

We give our Annual Business Club members a 20% discount:

Instead of £ 75,- for the LIGHT programme they will pay £60,-

Instead of £ 245,- for the FULL programme they will pay £196,-

Current Business Club members can find the discount code in the Member’s newsletter of March, April and May – if you are in a hurry then email me and I will send you the discount code details.

As the Business Club membership is only £90/year this might be a great option for you too! Plus you will get lots of additional benefits such as webinars, video interviews and online business info too. For more information and to become an Annual Business Club member please see our website.

If you want to join our Get Clients Now! Coaching programme and become an Annual Business Club member then register as an Annual Business Club member, and then email me immediately on patricia@thedesigntrust.co.uk  that you have become an Annual Business Club member and want to register for The Design Trust Get Clients Now! programme.  I will then reserve your space and will give you a discount code to register and pay for the Get Clients Now! programme.

Please note this 20% discount is only available for Annual Business Club members.

If you currently are a Monthly Business Club member then you can:

  • Cancel your monthly membership, and rejoin as an Annual Business Club member to get the 20% discount.  For the right discount code check the November or December newsletters.
  • You will get a 10% discount on either the LIGHT or the FULL programme, so instead of £ 75,- you will pay £67.50, and instead of £ 245,- you will pay £220,-

If you are becoming a new Monthly Business Club member, then please use the same procedure as above to obtain your 10% discount.

You will need to agree to continue being a Monthly Business Club member for a min. of 4 months.

If you have any questions, please contact me on patricia@thedesigntrust.co.uk

 

How much time will I need to spend on this programme?

Prior to the two workshops you will need to read specific chapters from the book Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches. This will take about 2 – 4 hours each week depending on your reading speed and existing marketing knowledge.

During the weeks of the group coaching sessions you will spend one hour/week in the session, plus at least one hour/day doing the marketing.  To get the most out of this programme, I would recommend that you spend during these weeks at least 7 hours/week on marketing activities, so that is about 10/hours in total per week.  But the sky is the limit, it is up to you!

If there is one thing that participants tell me is how important it is to make time in advance to DO the marketing.

 

What if I don’t want to discuss confidential information with others?

One of the great things about this programme is not just me, but that you will get the support and ideas from others!  (Many of our past participants have commented on how fantastically useful it is to realise they aren’t the only one with certain challenges!) As an experienced creative business adviser and coach I am always amazed how much people get out of being in a group, how much they learn from each other, and find like-minded people in the group.

But I fully understand that there might be certain topics that you don’t want to share with others.  If there would be two very similar designers both wanting to join this group then I would inform both of you in advance.  Also, you will get 2 x 30 minutes individual coaching and feedback just with me.

However, if you prefer to have purely 1-2-1 advice and coaching from me, then I provide a individual package of this programme. You join the two online workshops with this group, but then the 5 weekly sessions will be 1-2-1 with me, not with a group.  A  big advantage of this as well is that we can arrange this at a day and time that suits you.

If you are interested in this individual coaching programme (costing £695) then contact me on patricia@thedesigntrust.co.uk

 

What if I run a part-time creative business?

Absolutely not a problem at all! The workshops and group sessions are held in the evening to allow creatives who work elsewhere to participate too.

And you set your own marketing goals and actions, so instead of daily actions you might want to set weekly targets to make it easier for you to fit in with your specific working pattern.

 

What if I have only just started and haven’t got any clients at all?

You are very welcome to join us too, but instead of setting financial goals you might like to set goals such as ‘to identify and approach 10 business clients/week’ or ‘to launch my Etsy shop in 5 weeks time’.

 

What if I don’t live in the UK?

You can join us from anywhere in the world, and I would love to have an international group of participants as we can learn so much from each other!  In fact we have had clients joining from Norway and the Highlands in Scotland, and even a client from Sydney, Australia (she did the sessions in the early mornings, while we were doing it in the evening!), which was great.

The principles around marketing and sales are international, although there might be slight differences in culture.  I might be less knowledgeable about your particular market.

All the workshops and group calls are done online in the evening in the UK, which means that it will be daytime in the US and late evening in Europe (for specific time conversion check TimeZone Converter)

The charges of this programme are in British Pound.  When you click to register you will be able to see the amount in your own currency before purchasing.

 

Is this a group coaching programme only for visual creatives?

Yes, this is a special programme for visual creative professionals only, incl. designers, crafts people, photographers, visual artists, architects, typographers, …  It’s what I specialise in!

If you have any questions if this programme is suitable for you then please email me on: patricia@thedesigntrust.co.uk

 

What about refunds and guarantees?

If you are not sure if this programme is for you then I suggest strongly that you read first Get Clients Now! to see if the ideas and structure are suitable for you.  Or join us firstly for the LIGHT programme only. Or watch the recording above to see if you like our approach and the way the programme works, and check to see if you like online learning and get any questions answered.

Part of the success of the programme is that you are highly committed, but life can intervene or the programme might not be suitable for you after all.

We will give you a no-squibble, full refund if you contact us in writing by Monday 19 May.

If you registered for the LIGHT programme and are unable to attend the 2 online workshops, you will be able to access both recordings, and we are happy to transfer you to a future group of your choosing (at no extra cost), but we are unable to give you a financial refund after 2 June.

If you participate in the FULL programme and are unable to start with the group and individual coaching, then cancel your participation in writing immediately after the first 2 workshops, and we will refund 60% of your fees to cover our costs (you will get a refund of £147 if you paid the full, non-discounted fees).

If you are unable to attend 3 group coaching sessions or more we will happily transfer you to a future group of your choosing, but we are unable to provide a refund.

 

How are payments handled?

You can register and pay confidentially and securily through EventBrite by PayPal or credit card.  International payers will be able to see their equivalent currency before their final purchase.

The payment will be accredited to The Design Trust.

 

What happens after I have registered and paid?

In the middle of May you will get an email with instructions for the online workshops and group coaching sessions, plus your homework to read specific chapters from Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches prior to the first online workshop.

In early June you will also get a link to a password protected website page with all the info for the workshops and group coaching sessions, and where I will post the recordings so that you can view them up to 6 months after this programme ends.

You will also get various bonus webinar recordings that you can watch to help you.

I strongly suggest that you put the dates for the two online workshops and 5 group sessions immediately in your diary.  You also might like to get the Get Clients Now! book in advance to start familiarising yourself.

 

Any other questions?

patricia portraitPlease don’t hesitate to contact me on patricia@thedesigntrust.co.uk

Looking forward to hearing from you.

Patricia van den Akker – Director of The Design Trust

 

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