Make it pay

Hello designer, designer maker, crafter, freelancer, illustrator!  You are invited to the most creative, inspiring & fun event about selling for designers & makers this year!

You have just started as a freelance designer or crafts person, but you don’t know where to start when it comes to marketing and selling – especially on a zero-budget.

You are passionate about your work, have great design & creative skills, but need to improve your profile and credibility to work with even better clients and on larger projects, maybe even get royalties or work internationally.

You work really hard on making your crafts, but prefer to avoid the selling side and hate talking about yourself - you might even worry about money or ‘selling out’.

You are well established but a bit stuck, and need some great new marketing ideas (and motivation) to push your business forward – and need some practical tips on how to use social media too.

Selling online, social media, exporting, networking, pitching, negotiating, promoting yourself, contracts, pricing … you are getting a bit overwhelmed with all the work and haven’t got the time or energy to really study them all – you just want to know what will work for you.

Click here to get your Make it pay ticket today

 

Make it pay is for you, if you …

… want to learn from the experts about selling online, showing at trade fairs or craft shows, selling internationally, working with galleries or agents, getting royalties or selling luxurious products to rich people.

… want to get specific and supportive expert feedback & tips on YOUR website, portfolio, promotional material, presentation style, photography or products.  Bring them in for review!

… want to get lots of new ideas to attract clients and promote yourself

… want to learn how to present yourself confidently and naturally

… want to discuss and share your specific sales challenges with other designers or experts

… want to improve your thoughts and behaviour around selling & money that is more helpful and authentic to you

Make it pay is for designers & crafts people who want to sell, learn, share and do! 

This is a vibrant, thought-provoking and interactive day where you will learn and put into action new ways of selling your work. This is NOT a boring seminar where you sit still and listen for hours on end.

We will get you into action, with time for quiet reflection too.

We want you to go home full of ideas, bags of confidence and many business cards that you will actually follow up with!

Who is Make it pay for?

This is a specialist event for designers and crafts people – for start ups as well as people who have been around for a while and who want new ideas to help sell themselves and their work.

It’s specifically for product designers and crafts people. Illustrators, print makers, graphic designers, web designers, interior designers, fashion designers and photographers will find this event useful too.

The event is aimed specifically at sole traders, freelancers, partnerships and small businesses.

The Programme

Make it pay is an inspiring, creative & doing day: Saturday 7 July from 10am – 4pm about selling for designers and makers:

• 26 contributors and speakers: all design & craft experts, successful designers, makers, illustrators or business owners, and professionals who help you to sell your work – agents, gallerists, fair organisers, online retailers.
• A full day from 10am – 4pm: 1 online selling panel, 2 key notes, 2 competitions,  19 workshops, lots of 1-2-1 advice and professional feedback, a great Market Place, and an exclusive post-event newsletter full of special offers from our partners! (A full detailed hourly programme will be published in mid June)
• It’s not a talking shop … you get involved, learn, present, sell, talk, play, network, …
• Lots of opportunities to network – with other creative freelancers and sole traders, with potential buyers of your work or people who can help you to sell your work
• It’s your day: you can pick & mix to create a programme that works best for you – vote with your feet if you want to go and join another session

For full Make it pay – public time & space schedule click here

 

Click here to get your Make it pay ticket today

 

Mark McGuinness   www.lateralaction.com

The truth about money and creativity

Mark is a poet and successful creative business coach who helps creative professionals to create more, suffer less and attract more opportunities and customers via the web.

Mark will kick off our Make it pay day with an interactive workshop around money and creativity.  Many artists and creatives have a love/hate relationship with money – we need it but don’t like dealing with it. It’s nice to have, but we’d rather be creating than selling – let alone selling out!

In 30 minutes he will help you understand the real relationship between creativity and money, and give you practical tips on how to succeed commercially as well as creatively.

 

Yvonne Fuchs   www.thebrandingworkshop.com

What’s the difference that makes the difference, getting the best from you and your brand

Yvonne is a very experienced creative business adviser. Her vibrant, direct and passionate workshop will give you lots of fun exercises, great insights and practical tips to start or improve your branding.

She will also bring her new book The Branding Workshop Book.

 

We have got a fantastic expert panel who will talk about how to sell your products on line in very different but often complimentary ways – from online boutiques and design shops, to portfolio sites and creating your own web shop.

 

Patricia van den Akker   www.thedesigntrust.co.uk

Patricia has worked in creative business development for 15 years, and has advised 100′s of small creative businesses over the years.

She will lead the panel discussion to give you practical information about the various ways to promote and sell online, how to make them work together, and make the most of each of them individually.  There will be plenty of time to ask your questions, and to network with the experts.

 

Guy Schragger   www.supadupa.me

SupaDupa, the eBoutique for creatives helps you launch your own gorgeous online boutique for anything you want to sell.

SupaDupa is for people who love quality and design. In just a few minutes and without any technical knowledge, this new revolutionary platform allows anyone with an entrepreneurial spirit to create agency quality, classically crafted boutique stores.  The SupaDupa platform is specifically designed to make starting and running a successful online shop quick, easy and fun.  Launch a shop that looks like it’s been built by the big guys and all in minutes.

Guy Schragger, co-founder of SupaDupa.me will uncover what it takes to build your own brand, set up a successful online boutique, take advantage of online marketplaces and how to drive traffic to your site.

 

Megan Charnley   www.uk.fab.com

UK Fab recently took over www.llustre.com, the high profile online design shop that promotes the world’s best design products for the home.  Members sign up to get daily special offers, highly curated projects and editorial content.

Megan, the Editor of UK Fab’s Journal and website, will talk about how they work with designers and designer makers, their plans for the future and how they attract clients to the UK Fab website.

 

Hatty Fawcett   www.seekandadore.com

Seek & Adore is an online boutique that brings together the work of designer makers with people looking to discover and buy unique and beautiful homewares, fashion accessories, jewellery and gifts.  Everything they sell is made by a real artist, each product tells a story.  Meet the people behind the products, learn about their skills, be inspired by their work, share their passion.

Seek & Adore’s Founder Hatty Fawcett has spent more than 15 years in marketing and e-commerce, including working for Moonpig.com, Woolworths.co.uk, startup fashion retailer EBTM.com and the BBC.

She will talk about how Seek & Adore is much more than ‘another online shop’, as it actively markets designer makers and their work, mentoring them to maximise online sales and giving them the tools to build rapport with their customers.

 

 Sophie Rees   www.designersmakers.com

Designers / Makers is a not for profit agency for contemporary design and craft within the UK with a popular curated online shop, selling the work of 60 young designers, as well as regular pop up shops and a monthly market at the famous Spitalfields Market Hall.

Director Sophie Rees will talk how they support new freelance designers and craftspeople in the UK through their online shop, markets and pop up shops; and how she selects and curates the work of over 60 designer makers, and how to attract visitors to your site.

 

Hilary Pullen   www.ukcraftblog.com  www.ukhandmade.co.uk

Hilary Pullen is a social media community manager who also runs Craft Blog UK, a directory of UK craft bloggers and the official UK Handmade blog roll. She works freelance for companies and individuals that need assistance with the direction and management of their social media campaigns and community.

Hilary will talk about how to promote and sell your work online, and how to use social media.

 

Polly Dugdale   www.handmadehorizons.com/make-it-pay

Claire Hughes & Polly Dugdale of Handmade Horizons are experienced online marketing experts with a great passion for handmade products. Recently they have created the first multimedia course specifically designed to help makers in the UK promote their work online.

They will also be available throughout the day on the top floor for 1-2-1 web reviews of your own website or online shop – pop along and see them for some friendly, down-to-earth advice.

 

For full Make it pay – public time & space schedule click here

 

Paul Sturrock   www.simpleventuredesign.com

Paul has over 25 years’ experience working with high growth start-ups and individuals in Silicon Valley, Europe and the UK, as a manager, consultant, mentor, teacher and or non-Exec.  He helps individuals and teams to start and grow their businesses or social enterprises by teaching them how to cultivate the habit of designing their strategy as a creative endeavour.

Putting your best foot forward with clients and partners

Communicating clearly is an essential skill for building relationships and reputations with clients, potential partners and investors.  This one hour workshop will cover tools and exercises that will help you to establish rapport, communicate the value of your products and or services clearly, authentically and succinctly in selling or presentation contexts.

After this workshop you are invited to do the selling and participate in our afternoon Present & Pitch Competition, which will be chaired by Paul (see under Competitions tab).

 

Guy Schragger   www.supadupa.me

SupaDupa is designed to make starting and running a successful online shop quick, easy and fun.  It works specifically with creatives to help you launch your own gorgeous online boutique for anything you want to sell, without any technical knowledge.

Supa Dupa and The Design Trust run a special competition for Make it pay ticket holders (see competitions), and we will select one lucky winner whose online boutique will be build during this workshop.  Everybody is welcome to see this new website being build on the spot!

How to launch your products online faster than you ever imagined?

Guy Schragger, co-founder of SupaDupa.me will show you in this 60 minute live workshop everything you need to know to start selling and successfully promoting your products online.  The workshop is intended to give you 10 practical action points you can do yourself to be up and selling the following day.

Presented by the experts at SupaDupa.me with over a decade of boutique e-commerce experience, this session takes 10 years of industry tricks and tips and condenses them into 60 minutes. Essential viewing for creatives interested in selling online or those keen to make the most out of their online shop!

 

Yvonne Fuchs   www.thebrandingworkshop.com

Licensing without losing your soul

Yvonne will in this workshop explain the pro and cons of licensing your designs.  Licensing can be a very attractive and financially rewarding income stream for many designers and designer makers, and Yvonne will share her knowledge and stories about this area of potential business growth and how you can keep control of your intellectual property.

Yvonne will be joined by a design company with whom she has worked for a long time. More info tbc.

 

Liz Wren  www.throughtheforest.co.uk    www.bebrilliantatbusiness.co.uk

Liz has set up, grew, ran and sold 3 successful businesses of her own, including two brand identity and design companies.  After selling her businesses she trained in NLP and coaching to help others do the same. She works especially with small creative business owners who want to move their business to the next level.

I am not a business person, will they see through me?

Many creative people have fears when talking to buyers or potential clients as they’re not comfortable with the language of sales, or indeed business.  In this one hour experiential workshop you will work on how your body can be your best friend to get you past those gremlins which prey on your mind and inhibit your natural passion.  You will leave armed with an understanding and method to put yourself in the best position to inhabit the space you want to create.

Following her workshop designers can get 1-2-1 advice or coaching from Liz.

 

Nicole Bachmann   www.haywoodmann.co.uk  www.beatprocrastination.com

Nicole is a Founding Partner with Andrew Hall of Haywood Mann, and founder of Brook & Mann – experts in Entrepreneurial Leadership.  She is also the co-founder of Beat Procrastination.

Nicole undertakes leadership and performance development consultancy for a variety of organisations across Europe in 4 languages.  She has designed and delivered a wide range of tailored programmes to tackle operational effectiveness, performance and productivity issues.  In addition she coaches executives and entrepreneurs in effective business communications and leadership.

At Make it pay, Nicole will run two interactive workshops:

In business you don’t get what you deserve, you get what you negotiate

Need to get better at negotiating with clients?  In this interactive workshop you will learn how your body and language can help you to negotiate win-wins, rather than drawing the short straw.  Together we will think and work collaboratively, to raise your awareness and understanding of yourself and others in negotiation situations.

High net-worth individuals want to buy, not being sold to

Do you want to sell to rich individuals or trade clients?  In this interactive workshop you will get to know a couple of crucial consultative selling skills through practicing in role plays.  Learn how to listen and ask powerful questions that will help you to create an environment where high net-worth individuals are happy to buy.

 

Hilary Pullen   www.ukcraftblog.com  www.ukhandmade.co.uk

Hilary is a very experienced freelance social media consultant, running Craft Blog UK and managing PR and Social Media at UK Handmade.

Do’s and dont’s of how to use social media successfully to sell yourself

Many creative businesses use social media to promote themselves, but some really manage to put people off by spamming or too much self interest!  Hilary’s workshop will be a very practical presentation and discussion where you will discover how to use Face Book , Linked In, twitter and blogging to promote and sell yourself … but also: what not to do!

You will get lots of examples of how to achieve success, how to use social media to research and target potential clients, and how these social media tools can work together.

 

William Knight: Show Director of trade show 100% Design www.100percentdesign.co.uk

100% Design is the largest single-site design event in the UK. As one of the world’s most important design trade events, 100% Design is the commercial cornerstone of the annual London Design Festival.

Media 10, the leading independent publishing and events company, took ownership of 100% Design in January 2012. The purchase of the show matched a long-standing commitment to design in the UK alongside knowledge and experience of the design industry stretching back nearly 20 years.

For the new phase of 100% Design has been completely revised. It’ll be defined by four new shows – each with its own dedicated section of the floor plan: 100%Interiors, 100%Office, 100%Kitchen & Bathrooms and 100%Eco Design & Build. A tunnel entrance, an auditorium seating 200 and a dedicated area for international pavilions will also be new for 2012.

The show attracts exhibitors, visitors, designers and press from around the world. For 2012, we anticipate an audience of 40,000 visitors.

William was appointed in January this year, and he will talk about the importance of 100% Design, plans for 2012 and beyond, and how to get selected and make the most of this great design trade show.

Marion Gillet   www.mariongillet.com

Marion is a design management consultant who works with designers and innovators who need personalised support and advice to take their products and services to market.

Keeping the show on the road

Marion will be discussing with an established designer (TBC) this tricky process of getting your product to market.  You have signed a deal, but it is still a long way before your work is sold in the shops!

What can happen and what to do when a product doesn’t go to market?  What to do with supplier problems, manufacturers giving up or going out of business, when retailers cancel or change their orders last minute, when the signed deal is revoked?

Marion will also be running an international selling game earlier in the day!

 

Dan Goode   www.seekandadore.com

Dan’s background is creative on a number of fronts.  Initially he trained at The Royal Academy of Dramatic Art, and he still works as a professional actor in TV, radio and on stage.  Dan is also a painter and trained ceramicist.  Dan is Chief Seeker for online boutique Seek & Adore and loves nothing better than finding talented designer makers.

Make first impressions count

Especially in online retailing designer makers need to grab the attention of potential customers and the media in the most productive way, as we rarely get a second chance!  Dan will share his in-depth knowledge and will how to use images and video to attract customers and publicity, and will also discuss the importance of makers exhibiting with their peers.

 

Yvonna Demczynska   www.flowgallery.co.uk

Yvonna has been running Flow, an international contemporary craft gallery in Nottinghill for over 13 years.  The gallery features 6 international exhibitions a year, some of which tour to other venues.  She also selects and supports the best British designer makers to show their work at the trade show Handmade in New York.

Yvonna will give two expert presentations at Make it pay:

How to start exporting your crafts to the USA

With her extensive experience of showcasing and exporting, Yvonna will share her knowledge and experience of how to best promote and export your crafts to the US market via a trade fair. She also will talk about the benefits of using UKTI support schemes that provide funding for overseas trade fairs.

Selling successfully with a craft gallery

Yvonna will give you tips and advice how to approach and work with a craft gallery successfully.

 

Alison Lewy   www.fashion-angel.co.uk

Fashion Angel is a business accelerator offering mentoring, training, networking and access to business funding to emerging and established designers and fashion industry entrepreneurs.

Selling routes for fashion & accessories designers

Alison Lewy, the founder of Fashion Angel and a very experienced fashion industry consultant and mentor, will give to a small group an  introduction about Fashion Angel followed by a discussion on different routes to selling to buyers (e.g. direct sales, agents, distributors, trade shows etc), what to prepare for a buyer’s appointment, handling negotiations etc

Following this session you can have a 1-2-1 session with Alison to discuss your particular sales questions.

 

Chris Haughton   www.chrishaughton.com   www.vegetablefriedrice.com

Chris is a very successful young children’s book author, illustrator, designer, animator and international social entrepreneur.  He was listed in Time Magazine’s Design 100 for the work he has done with fair trade company People Tree.  His first book ‘A Bit Lost’ has been translated into 11 languages, and has won 9 awards in 7 countries, including Dutch Picture Book of the Year.  His second book ‘Oh No George’ as come out recently.

Selling me: a social entrepreneur, designer & illustrator

Chris will be talking about his career, and how he works with very different clients from publishers, to illustration and advertising agencies and trade fair organisations, in the UK and overseas!  He is now working with a Nepalese social enterprise on an exciting ‘art rug’ project.  He will share his stories about presentations, meetings and working with very different clients in the UK and internationally.

 

Andrew Tanner   www.andrewtannerdesign.co.uk  www.designnation.co.uk

Successful ceramic designer and consultant Andrew Tanner will talk about his career in the tableware and giftware industries.  In 2008 he became Head of Design for Royal Stafford and Poole Pottery in Stoke on Trent, England and in 2010 was awarded the Young Entrepreneur in Design Award by the British Council.

Life as a product designer & Design Nation

He will share stories about how to work with major retailers and brands, developing collections and bringing them to market.

Andrew also recently took over as the Director of Design-Nation, the Design Trust’s sister company, that promotes designers.  He will talk about how Design Nation can help you to network directly with major retailers, buyers and manufacturers, through their meetings and participation at major trade fairs in the UK.

 

Susan Mumford   www.besmartaboutart.com

Susan is a commercial Fine Art dealer and consultant.  She recently set up the Be Smart About Art Academy, and she is the Founder of the Association of Women Art Dealers.

Getting and keeping bespoke commissions

In this short discussion and workshop Susan will provide participants with the know how to offer potential clients bespoke commissions that offer terms that ensure enjoyment and satisfaction by both parties.  Susan will discuss how to pitch commissions, payment terms, and the various stages of the commissioning process to the successful delivery or installation.

After her talk Susan will also be available for 1-2-1 advice on working with a Fine Art consultant, dealer or gallery.

 

Mary Murtagh   www.marymurtaghmedia.co.uk

Mary Murtagh is a PR and media expert – a poacher-turned-gamekeeper.  She still works as a freelance journalist and PR, and she knows what makes a killer press release, what journalists are looking for and what creative businesses need to do to get noticed in the media.

Selling you & your business to the media, without selling out

In this short interactive workshop you will learn how to sell you and your business to journalists using Mary’s media insider tips learn what journalists want from a design or craft business, and how you can create outstanding press releases by yourself.

After her talk Mary will be available for 1-2-1 feedback on your press release (see below).

Sarah Thelwall   www.mycake.org

Sarah set up My Cake in 2008 to help the creative sector with making financial management easier, more intuitive and more visual.

She will be available throughout the day for 1-2-1 advice around financial management, and will run a small group workshop:

Money Management: How not to get stitched up with your finances where she will cover the basics of managing money in your business, how to get your finances organised and an introduction to the My Cake software and how its benchmarking tools can help you to set targets.

 

Jennifer Castoldi   www.acid.uk.com

ACID is a membership organisation committed to raising awareness and encouraging respect for intellectual property within corporate social responsibility.  ACID has over 1,000 members of designers, designer makers, design companies, producers and manufacturers.

How to make money from selling your intellectual property

Understanding the value of your intellectual property is essential, and can be one of the most lucrative income streams for any business.  This short presentation will cover licensing, design and copyright, trade marks and patents.

After her presentation Jennifer will give information about ACID’s services.

Silvia Baumgart www.own-it.org

Own-It provides intellectual property advice for the creative sector.  Part of the University of the Arts London they give advice, information and learning resources on copyright, design rights, patents, trade marks, branding, confidentiality agreements, licensing and other IP related contracts.  Own-It helps creative practitioners to protect and manage their IP and recognise the value for the growth of their business.

How to protect your work when presenting to potential buyers

Many designers are not talking or showing their work to potential clients or partners for the fear that they will be ripped off.  This isn’t the aim of protecting IP rights, as intellectual property only becomes valuable if there is a market that wants to buy.  Your designs need to be shown in order to be valuable, but how can you get the right balance between protection and promotion?  Learn how you can share your ideas and designs safely.

After her talk Silvia will also give information about the Own-It services.

 

For full Make it pay – public time & space schedule click here

 

 

Note: We expect there to be a lot of interest for these 1-2-1 sessions. To make it fair for everybody who wants a 1-2-1 feedback or advice session please note that we recommend you join the expert at their workshop or short intro session first.  If you then have more additional questions or want 1-2-1 advice the expert will allocate a time slot to each individual.  If additional time is available participants who didn’t attend the session can get advice too.  There will be plenty of time and space to ask questions during lunch time too, and more 1-2-1 time and space can be allocated if required.

 

Deborah Henry–Pollard   www.catchingfireworks.co.uk

Deborah is a coach and mentor, who works specifically with creatives to help them find and build their vision – especially those who are nervous or apprehensive about business.

Join Deborah for a small group (max 5 people) session on finding and defining your vision for your creative business and to create a new context for selling.  When we have a vision which inspires us, it helps us to focus, move into action and break through those blocks which sometimes get in our way.

After this intro group session you can get confidential 1-2-1 advice or coaching from Deborah.

 

Liz Wren  www.throughtheforest.co.uk    www.bebrilliantatbusiness.co.uk

Liz has set up, grew, ran and sold 3 successful businesses of her own, including two brand identity and design companies.  After selling her businesses she trained in NLP and coaching to help others do the same.

Join Liz’ workshop I am not a business person and have a 1-2-1 business coaching or advice session afterwards.  She works especially with small creative business owners who want to move their business to the next level.

 

Alison Lewy   www.fashion-angel.co.uk

Alison Lewy is the founder of Fashion Angel, a business accelerator for emerging and established fashion designers and industry entrepreneurs.

She is a very experienced fashion industry consultant and mentor.

Join her for a small group discussion on different routes for fashion and accessories designers to selling to buyers, and book there your 1-2-1 to discuss your fashion sales questions or challenges in private.

 

Mary Murtagh   www.marymurtaghmedia.com

Join PR & Media expert Mary for her presentation Selling to the Media and then have your own press release reviewed in a 1-2-1 session with Mary.

Is your press release media friendly?  Heading for the newspaper or the dust bin?  Tips, suggestions and a working journalist’s view on your press release delivered 1-2-1 and no-holds-barred.

 

Sophie Rees   www.designersmakers.com

As the Director & Founder of Designers Makers, an agency supporting freelance craft and design practitioners.  She runs an online shop, regular market at Spitalfields as well as pop up shops.

Sophie and Sarah Tridgell, Designer Makers Membership Manager, can give 1-2-1 advice on where and when to sell your work.

 

Susan Mumford   www.artiswhyigetupinthemorning.com

Susan has worked for over 10 years in the London Fine Art world as a gallerist, curator and art consultant.  Recently she founded the Association of Women Art Dealers.  She can give 1-2-1 advice on working with agents, galleries and commissions within a fine art context.

 

 

For full Make it pay – public time & space schedule click here

 

Throughout the day you can browse our specially selected stands to get up to date information, talk to experts and get feedback on your own website.

www.supadupa.me

The expert team of SupaDupa will show you how to build your own online boutique in one hour in our special competition and workshop!

If you have any other questions, would like to have a confidential chat or look behind the scenes to get to know the software, then this is your chance.  During the day SupaDupa will be at their stand to answer any of your questions.

 

www.mycake.org

My Cake combines bookkeeping and financial bench marking.  It is an online toolkit to help you manage the financial side of your creative business simply and easily.  Throughout the day you can get advice from Sarah Thelwall, the MD of My Cake about financial management and how My Cake can help you get better organised, help you identify profitable income streams, and help you with your sales plans.  Or join her small group workshop Money Management.

 

www.handmadehorizons.com/make-it-pay

Claire Hughes and Polly Dugdale from Handmade Horizons have created the first online multi-media course to help crafts people in the UK sell their products online.
Go and see them on the day to book your 1-2-1 online shop review, and to get practical advice and tips about selling and promoting your work online.

 

www.craftscouncil.org.uk/crafts-magazine/ 

Crafts Magazine is the leading UK magazine for applied and decorative arts and the only publication to celebrate all craft forms from textiles to jewellery, architecture to ceramics, furniture, glass, metal and more.

With an estimated readership of 48,000, Crafts Magazine is essential reading for collectors, designer-makers, design enthusiasts, students and teachers.

The Design Trust is really proud to be working with Crafts Magazine as one of its new contributors with the bi-monthly ‘business agony’ column The Design Doctor.

Click here to get your Make it pay ticket today

 

For full Make it pay – public time & space schedule click here

 

 

Two Competitions

Competition 1: Win your own gorgeous online boutique!

As part of The Design Trust’s Make it pay event SupaDupa.me, the boutique e-commerce for creatives, is offering one lucky winner the chance to win:

• 6 months all expense paid Caviar online boutique
• 24 professionaly executed product images
  
• 5 professionally designed banners
• 1-2-1 business support by SupaDupa
  

SupaDupa is for people who love quality and design. In just a few minutes and without any technical knowledge, this new revolutionary platform allows anyone with an entrepreneurial spirit to create agency quality, classically crafted boutique stores. 

The SupaDupa platform is specifically designed to make starting and running a successful online shop quick, easy and fun.

Launch a shop that looks like it’s been built by the big guys and all in minutes.

At Make it pay SupaDupa will run a one hour online selling workshop where they will create the winner’s e-boutique from scratch in one hour – that could be your online shop!

Give your business the helping boost it deserves with SupaDupa’s expertise.

Interested?

Simply send:

• two images of your work
• describe in 100 words why you should win this competition

Send to SupaDupa using this link by 22 June. That’s it! 

Anybody with a ticket for Make it pay can apply!

You might have just started and have only got a couple of products, or you might already have your own website but it isn’t working for you anymore, or your already promote or sell your work through portfolio sites or online shops.

SupaDupa will select the winner and will contact him or her directly.

Can’t wait?

The SupaDupa platform is specifically designed to make starting and running your own online shop quick, easy and successful.  They have done all the hard work so that you can focus on creating a wonderful shop that is easy to update and integrate with your own website or with your stock in your Etsy shop.

The Design Trust is proud to be working with SupaDupa and to welcome them as one or our hand-picked affiliate partners who offer a service that really can help your business develop.

 

Start your shop TODAY + GET 20% OFF!

Just use the coupon code DESIGNTRUST when you upgrade to any of the three paid for plans.

 

 

Competition 2: Present & Pitch

We told you Make it pay is not a boring seminar day … we won’t just talk about selling, we will also do selling!

We invite on the day up to 12 participants to present themselves and their work for 2 minutes each to the audience and a small group of professional judges incl. online retailers, business consultants and show organisers (names to be confirmed).

Don’t worry this is not The Apprentice or Britain’s Got Talent, think more The Voice.

You can also join the workshop run by Paul Sturrock earlier in the day where you will learn more about how to present yourself.

This is not about ‘doing an elevator pitch’, but about authentically presenting your own business and creative strengths and skills to the audience.

This is a great opportunity:

• To get constructive feedback in how you present yourself and your work from professionals
• To present yourself to people who might want to buy from you or work with you – not just the judges, but the audience as well!
• To push yourself a little out of your comfort zone
• To win some fantastic great prizes to help you and your business (prizes TBC)

So, if you dare … bring some of your work or images to show if you are interested to compete!

Interested?

Go and see Paul Sturrock at Make it pay, and either participate in his workshop or let him know asap on the day.

The Tickets

Early bird ticket: £65: SOLD OUT

• Full day at Make it pay on Saturday 7 July from 10am – 4pm
• Goody bag with great special offers
• Post-event newsletter with special offers from the contributors
• Limited to the first 20 people who register

Pink ticket: £85

• Full day at Make it pay on Saturday 7 July from 10am – 4pm
• Goody bag with great special offers
• Post-event newsletter with special offers from the contributors
• Limited to 60 people

Purple ticket: £115 – To get even more out of Make it pay!

• Full day at Make it pay on Saturday 7 July from 10am – 4pm
• Goody bag with extra special offers, free e-books and other nice things!
• Post-event newsletter with special offers from the contributors
• plus: 30 min 1-2-1 creative business coaching & advice with Patricia van den Akker, Director of The Design Trust by telephone or Skype in July, August or September
• plus: 3 x 60 min group coaching & Q&A sessions on the phone with 3 of our expert contributors in w/c 17 September.  Want to get even more follow up advice and support?  Small group advice to ask your questions and create accountability
• Exclusive to max. 12 people only to give you extra personal time with the experts

Click here to book your Make it pay ticket

There are only 95 tickets available in total, so book early to avoid disappointment.

The Venue

Make it pay will take place in the social enterprise centre The Hub in Kings Cross.  It is a very special building with great open contemporary architecture, glass windowed meeting rooms, good wifi and fabulous cafe with a wide selection of organic drinks and hot and cold food.

The Hub is fully accessible for wheelchairs, for any other accessibility questions please contact us.

During Make it pay we will be using the following spaces:

• The ground floor is a large open space for our two key note presentations and Online Selling panel discussion in the morning, our two competitions in the afternoon, and lunch/networking.
• The second floor has 3 meeting rooms for the workshops and small group sessions.
• The top floor will be our ‘trading floor’ with one large table for the ‘doing’ workshops, the market place and 1-2-1 sessions.

 

The address of the Hub is: 34B York Way, London N1 9 AB.

It is about 3 minutes walk from the Underground Station and 5 minutes from the main railway station and Eurostar.  When you come out of main entrance of the station turn left, and the first main street on the left is York Way.

 

The Hub is a great flexible working space and membership community for social enterprises.  We are really thankful for their in kind contribution towards the hire of the venue for Make it pay.

 

About Us

Make it pay is produced by:

The Design Trust is a specialist business development agency that helps designers and crafts people create better businesses, through:

• FREE business and marketing blogs on our website www.thedesigntrust.co.uk
• FREE up-to-date listings for opportunities and business training
• FREE monthly newsletter full of opportunities and business training
• an online Business School & Shop with hand picked and specialist e-courses, books, multi-media training, e-commerce website software, accountancy software, print services – all to help you create a better design or craft business
• a Business Club membership with exclusive access to our webinars with experts, video interviews with successful designers and makers, a special membership newsletter, The Design Doctor Live to ask questions, and great discounts on a range of highly selected products, services and events from The Design Trust and our partners
• we soon will publish The Design Trust Guide to Start & Run a Successful Crafts Business.

The Design Trust was set up 20 years ago by the late Peta Levi MBE, who also founded the annual design graduate exhibition New Designers and marketing support organisation Design Nation.

Follow us on twitter @thedesigntrust or sign up for the monthly newsletter on our website for regular updates and reminders.

Make it pay is entirely self-financed without any grant funding or sponsorship.

If you have a question please contact us on: info@thedesigntrust.co.uk