Dear Design Doctor I want to send an email to existing and potential clients to launch my website. I want it to be colourful with images that you see as soon as you click to open the email. I also want to have a link to my website to click onto. Do you know if [...] Read more »
13 last minute actions to promote an exhibition, event, craft fair, trade show, open studios, ….
You have spend all your time preparing for a major event. You made all your work. Spend ages on the presentation, finding the right plinths, the right lighting. Been focused entirely on the making and creation of your work. And now, a week or on the day (!) of the show, you realise you need [...] Read more »
The Design Trust Guide to Start & Run a Successful Craft Business
I wrote this guide to help creative people get clarity and direction in how to start and run their own small craft business. It gives lots of practical advice and information, but also looks at the big picture. Setting up as a freelancer or sole trader can be really daunting. There are so many things [...] Read more »
10 trade fair tips by designer Alexandra Snowdon
As we do like to include the real life experience of designers, here is a guest blog written by Alexandra Snowdon of Snowdon Design & Craft, who runs her company from a small cottage in Cheshire. After graduating with a first class honours degree in 2009, she began work on her range [...] Read more »
The Design Doctor: How to get started with marketing my crafts on a limited budget?
Hello The Design Doctor I am just starting out with my own eBay shop. I make all my own jewellery and buy only the highest quality of home decor and gifts. I have just started Facebook and twitter and all this is new to me too. How can I get myself noticed more? I don’t [...] Read more »
How to write an intro email that opens doors?
It is really useful to have a ‘model marketing email’ that you can use to introduce yourself to potential clients or to follow up when you have met them or heart about them. Writing emails from scratch can take up a lot of time. However, it is important to tweak it slightly each time to [...] Read more »