As a creative business adviser and trainer I regularly see clients who have identified a target market because they think it will make the most money. Many of my crafts business clients focus on the high end luxury market, but they actually hate working for rich people who don’t appreciate their skills and love for [...] Read more »
The Design Trust 5 favourite books on business planning for design & crafts businesses
Writing a business plan is most people’s idea of hell …. I actually really love it! It can be a very creative process, mapping out the journey ahead in a visual way, imagining what you want to do, and then to check on a regular basis if you are still on track. Here is my [...] Read more »
What is your vision? Get clarity through these 7 big questions
That was the first question I was being asked when I started my coaching training with the Coaches Training Institute in early 2009. A big question. A scary question. A powerful question! So just give yourself some time now, to stand still and ask yourself this first question: 1. What is your dream? And to [...] Read more »