There is a lot of talk on small business websites about the importance of creating your own niche. So what is that all about? What is niche marketing? A niche is a focused, targetable part of the market. You are a specialist providing a product or service that focuses on specific client group’s needs, which [...] Read more »
How to identify your niche market?
As a creative business adviser and trainer I regularly see clients who have identified a target market because they think it will make the most money. Many of my crafts business clients focus on the high end luxury market, but they actually hate working for rich people who don’t appreciate their skills and love for [...] Read more »
The Design Doctor: How to get started with marketing my crafts on a limited budget?
Hello The Design Doctor I am just starting out with my own eBay shop. I make all my own jewellery and buy only the highest quality of home decor and gifts. I have just started Facebook and twitter and all this is new to me too. How can I get myself noticed more? I don’t [...] Read more »
Top tips to sell your crafts online
Do you want to sell online, but find that creating a website takes too much time and money?! Promoting or selling online with an established website or directory is one of the best and cheapest ways to increase your profile and to generate sales all year round. They have overtaken galleries and other sales opportunities [...] Read more »
11 initial actions to build your credibility faster
Without credibility you will have a real hard time to get potential clients. Unfortunately for you building credibility is a slow process that takes time and effort, and especially if you are just starting out it can be a really hard job! Credibility is based on building trust and the relationship with potential clients. In many [...] Read more »