Dear Design Doctor There are so many online retailers and market places out there, how can I choose the right one? And how do I know if they give me honest answers?’ This real client question is answered by Patricia van den Akker, Director of The Design Trust: ‘Indeed there is a big boom [...] Read more »
How do I sell expensive crafts online? Practical advice from 11 experts
More and more designer makers are selling their work online – via their own website, with specialist online boutiques and shops, or with one of the popular online market places like Etsy, Folksy or others. But what do you do if your work is high end, high quality and unique? Will people buy expensive crafts [...] Read more »
Exclusive Design Trust webinar: What makes a successful (online) brand – with Guy Schragger of Supadupa
Are you thinking about creating your own online shop or website, but don’t really know how to get started with branding and photography? Do you want to know how to use colour palettes, fonts and images to brand your online shop and stand out from your competition? Are you worried that by using (free) e-commerce [...] Read more »
Exclusive Business Club webinar: ‘How small designers can sell to big retailers’ with The Retail Champion Clare Rayner
Do you want to know how to: sell to retailers such as John Lewis, Habitat or Heals successfully (and bypass the buyer’s PA)? make your (very small!) business look professional and credible so that buyers will take an interest in your products or services? position yourself correctly in a very crowded market? create a brand [...] Read more »
Get your online shop ready for Christmas – a FREE e-book by Handmade Horizons
Are the Christmas preparations stressing you out? So much to do, so many jobs to attend to! The friendly online marketing experts and The Design Trust affiliate partners Polly Dugdale and Claire Hughes of Handmade Horizons are here to help! They have created a very useful e-book to help you get your online shop into [...] Read more »
Exclusive Design Trust online masterclass: ‘How to start creating your own online shop’ with Guy Schragger of Supadupa
For many designers and creative entrepreneurs starting their own online shop can be a daunting idea. In this online master class we will talk about the basic ingredients you need to prepare to be able to launch and build your own online shop. This Design Trust Online Masterclass is aimed at: creative people who sell [...] Read more »
The Design Doctor: How to make the most out of Christmas
Dear Design Doctor It’s Autumn now, but Christmas is around the corner! I will be doing 3 craft fairs, and I just really need the Christmas season to work for me this year. What can I do to make the most of these important sales opportunities? Patricia van den Akker, Director of The Design Trust, [...] Read more »
Top tips from 5 experts on online selling (video at Make It Pay)
The Design Trust organised a popular, full day event in the summer all around selling for designers and makers, called: Make It Pay. One of the most popular parts of this intensive day was an expert panel discussing online selling. In this short video 5 experts give their practical tips to help you sell online [...] Read more »
Online course review: Handmade Horizons for female crafters who want to get their business to the next level
Why does Handmade Horizons beat the competition? Polly Dugdale and Claire Hughes are two marketing experts with a great passion for getting more handmade product businesses online. Handmade Horizons is a specialist e-course run by two friends who really want to create a supportive community to get creative women into action, and become more confident [...] Read more »
13 last minute actions to promote an exhibition, event, craft fair, trade show, open studios, ….
You have spend all your time preparing for a major event. You made all your work. Spend ages on the presentation, finding the right plinths, the right lighting. Been focused entirely on the making and creation of your work. And now, a week or on the day (!) of the show, you realise you need [...] Read more »