Do you find public speaking scary? Most of us do! Whether you are pitching for business, doing a talk, or running a workshop or training session, there is no better way to influence and inspire people and potential clients about your work than through powerful, passionate and authentic public speaking. Sarah Lloyd-Hughes is a coach, [...] Read more »
What is niche marketing? And 8 good reasons why you should bother and not worry about loosing out
There is a lot of talk on small business websites about the importance of creating your own niche. So what is that all about? What is niche marketing? A niche is a focused, targetable part of the market. You are a specialist providing a product or service that focuses on specific client group’s needs, which [...] Read more »
How to identify your niche market?
As a creative business adviser and trainer I regularly see clients who have identified a target market because they think it will make the most money. Many of my crafts business clients focus on the high end luxury market, but they actually hate working for rich people who don’t appreciate their skills and love for [...] Read more »
The Design Trust 5 favourite books on business planning for design & crafts businesses
Writing a business plan is most people’s idea of hell …. I actually really love it! It can be a very creative process, mapping out the journey ahead in a visual way, imagining what you want to do, and then to check on a regular basis if you are still on track. Here is my [...] Read more »
What is your vision? Get clarity through these 7 big questions
That was the first question I was being asked when I started my coaching training with the Coaches Training Institute in early 2009. A big question. A scary question. A powerful question! So just give yourself some time now, to stand still and ask yourself this first question: 1. What is your dream? And to [...] Read more »