I am warning you … Crafter’s Guide to Taking Great Photos: Fool-Proof Techniques to Make Your Handmade Creations Shine Online is full of eye candy!
It’s a heavy book (192 pages), easy to flick through, beautiful images, wonderful styling, high quality, cool craft and design products, printed on light shiny paper.
If you want your DIY styling and pictures to look like Molly Makes, Selvedge Magazine or the Boden catalogue, then this is the photography book for you!
You might like to get this book just to cheer you up on a boring grey day. 🙂
This book is full of inspirational images that will give you lots of ideas on how to present your own work.
From composition to lighting and styling – it takes you step-by-step through each, based on what story you want to tell about your creative business and product collection.
Even if you decide after all not to do your own photography, this book would be really helpful to give you ideas to instruct and work with a professional photographer.
It will give you the confidence to create your own images, and show your work in the best possible light. It explains clearly and in a very friendly, jargon-free way how certain effects have been achieved. Each image (and there are loads!) shows the exact camera used with full technical details.
Crafter’s Guide to Taking Great Photos: Fool-Proof Techniques to Make Your Handmade Creations Shine Online is very up-to-date in showing you how to use and edit your images for online use, such as your website, online marketplace or Pinterest. It really shows you what you need to do with your presentation and images to stand out in very competitive online market places such as Etsy, Folksy and ASOS Marketplace.
Crafter’s Guide to Taking Great Photos: Fool-Proof Techniques to Make Your Handmade Creations Shine Online’s author is Heidi Adnum, who established her photography business in 2008 in London, but moved back home to Australia in 2011.
She is a photographer, picture researcher, author and a maker herself! She runs Good Will Bunting, which is a range of cheerful handmade decorations. Heidi’s love for the handmade really shows everywhere in this book!
She has also written a popular series for the UK Etsy blog Photography Tips with Heidi Adnum.
The first part of the book is about getting started. Heidi explains some really practical technical issues such as how to choose a digital camera, and how to deal with lighting, colour, texture, detail etc.
The second chapter is about How to tell your story, which is essentially about how to create your own photographic style or brand. This is such an essential part for every designer maker trying to sell their work!
The next chapter shows how you can build your own light tent, a light box, reflector, flash diffuser and mini-tripod (this one is really clever if you want to photograph small objects such as jewellery!).
The main part of Crafter’s Guide to Taking Great Photos: Fool-Proof Techniques to Make Your Handmade Creations Shine Online shows in separate chapters how to photograph specific products, such as fashion and fabrics, fashion accessories, jewellery, knitting & needlecraft, ceramics, art, books & stationery, and home accessories.
For each of these areas Heidi explains what the challenges are with specific and practical tips on how to solve them. There is a common problems & FAQs section for each that are really the main real life questions you will have on how to make your images and work look better.
How can I show humour/fun in my photographs?
How do I show the translucency of gemstones in a photograph?
How do I make my photographs show accurately the colour of my materials?
My knitwear is really floppy, how do I make it come alive?
And there are plenty of Practitioner Spotlights, which are double spread interviews and images of designer makers in that field. These are often great fun to read, and give a great real-life insight into the maker’s personal approach of presenting and photographing their work.
But it is the last part that I think is one of the most useful parts of the book: finishing up and getting it out there. It shows clear screenshots on how to use basic editing software, and how to adjust exposure or how to correct colours.
In my career I have worked with hundred’s of design images as a fair coordinator, and from that experience I know how important it is to get images send by makers in the right format, correctly labelled and saved. These pages show really clearly what you need to do as a maker.I bet many craft fair organisers and press contacts will thank you for following these simple rules too! It might actually make the difference in you getting into a show or publication, or not …
The only thing I wondered about with Crafter’s Guide to Taking Great Photos: Fool-Proof Techniques to Make Your Handmade Creations Shine Online
was the photographer’s index, which made me think that the images were actually taken by professional photographers … and that would be a little unfair wouldn’t it? But when I actually compared the Photographers’ Details with the Crafter’s Details it turned out that most of them where repeated in both! Rest assured most of these professional looking images are done by crafts people themselves!