dream plan do 2027

Sign up for the waitlist below and be one of the first to know when we open our doors on Tue 22 September at 9am UK for 3-day sale.

Pre-Order: 22 - 24 September 2027

Join for the best price

Pre-Order: 22 - 24 September 2027 Join for the best price

★★★★★

"Dream Plan Do has shown me that I know more than I think and feel more confident in what I'm doing.

It's good to have the regular reminder of what I need to focus on.”

Eloisa Henderson-Figueroa, Mural Artist

★★★★★

"It has been a real eye opener keeping track of expenditure & earnings on a monthly basis rather than just doing it when my tax return is due.

Also planning ahead has been huge! I am actively working on my Christmas collection in summer, instead of cobbling something together at the end of October!"

Ann Smyth, Glass Artist

★★★★★

"I now have a weekly schedule and each day is split into admin, client work, marketing and development.

I was scatter gun a year ago. I am finally feeling my business is well structured and my head space is calm.”

Sarah Burghard, Designer

Which is right for you?

The Dream Plan Do Festival

  • 3 mornings of creative business planning 12 -14 January 2027, guided by Patricia.

  • Create a business plan for the year, set goals for yourself, your business, products & services, finance & marketing.

  • 9 hours of live & recorded business, finance, marketing & planning training for creatives - accessible till 31 December 2027.

  • Get the 120-page 2027 Dream Plan Do business planner handbook.

Upgrade to the Dream Plan Do VIP Club

  • Join the Dream Plan Do Festival and get the business planner handbook.

    PLUS:

  • 4 × 3 hour Quarterly Strategy Workshops guided by Patricia to work ON your creative business regularly.

  • 8 × 90mins Monthly Review and Q&A sessions to stay on track, connect with other creative professionals, ask your business & marketing questions and move your business forward.

The 2027 Dream Plan Do programme

  • The Dream Plan Do Festival

    Three live online workshops in mid January to kickstart the year. Reconnect with that you really want and create a business strategy & plan for the year.

  • The Dream Plan Do Planner Handbook

    Our specially designed 120-page planner, created by Patricia van den Akker, to guide you throughout the year. Packed full with small business advice. With planning tools for your annual, quarterly & monthly goals, finances, marketing & launches.

  • Make your numbers work for you

    Create a viable & profitable business through financial forecasts, money exercises and regular checking in.

    Create a business (model) that works for you with a mix of different income streams and price points.

  • Market with purpose & creativity

    Get to know your ideal clients better. Learn what marketing really works. Focus on a quarterly strategic marketing projects & plan the right activities to get sales, commissions or workshop bookings.

  • Plan for real life & seasonally

    Turn your big ideas into smaller quarterly projects, monthly plans, weekly focus. Learn how to plan seasonally and make better use of the quiet & busy times in your business.

    Every quarter review & recallibrate your goals & actions.

  • VIP Strategy Workshops

    4 Quarterly strategy workshops, guided by Patricia, to make deliberate time in your busy life and business to pause …

    3 hours at the start of each quarter to reflect, plan ahead and work by yourself & with fellow VIP members.

  • VIP Monthly check-ins and Q&A

    Stay on track and get your creative business questions answered in our monthly Dream Plan Do sessions guided by Patricia.

    Get the support & accountability from our Dream Plan Do VIP community.

THE dream plan do creator

Patricia van den Akker

I created our first creative business planner 11 years ago to share my practical approach to business planning, strategy, marketing and finance, and help creatives make time to work ON their business.

Since then, thousands of creatives around the world have used Dream Plan Do to step back and dream bigger, understand their numbers, connect the different parts of their business, and make better decisions.

Today, Dream Plan Do combines bigger-picture thinking with seasonal and quarterly planning, focused 90-day strategic projects and regular accountability – helping you not only create a business plan, but actually do the work and design & build a creative business you are proud of.