One of the most asked questions that designers and makers ask me when I run workshops about selling or trade shows, or The Design Trust Get Clients Now! coaching programme is: How do I approach a craft gallery or design shop successfully? I always want to give practical and honest advice, whatever it is about. [...] Read more »
Exclusive Design Trust Dialogue: Dan Goode of online boutique Seek & Adore about how to sell successfully online
The Design Trust partner Seek & Adore brings together the work of designer makers with consumers looking to discover and buy unique and original pieces – from homewares, jewellery and fashion accessories to fresh and affordable handmade gift ideas. Seek & Adore is really keen that everything they sell is made by a real artist, [...] Read more »
Free The Design Trust Online Masterclass: Intro to Linked In for creatives, with Justyna Sowa of Decorum, Thursday 20 June at 1pm (UK time)
Linked In is one of the most popular online networking and recruitment sites, but not many creatives are using it. It looks a bit corporate, and if you don’t have ‘a proper job title’ you might struggle with getting your personal profile started. In this one hour online masterclass The Design Trust partner and social [...] Read more »
Free The Design Trust online masterclass: E-newsletter tips & tricks: how to build relationships, create fans & sell!, with Tamsin Fox-Davies, Tuesday 25 June at 1pm (UK time)
Email is THE most effective marketing tool for small businesses today! It’s a great way to stay in touch with your clients, and to boost your database. If you are not already sending a regular email newsletter to your audience then you are missing out on a huge opportunity to create real relationships with your [...] Read more »
Exclusive The Design Trust webinar: ‘Photography: Tell your story, create your brand’ with Jackie King
Photography plays a huge part in creating and promoting your brand and your business. With good photography you take charge: showing and presenting your work in the best possible way, directing how people will perceive it. In this one-hour, practical and very visual webinar award-winning professional photographer Jackie King will show you how to identify [...] Read more »
How to turn a stranger into a client: the 4 essential stages of selling
Do you tweet messages like ‘buy my jewellery, today special 20% off’ or ‘Look at my website now‘? Have you sent one intro email to your most favourite retailer and got very disappointed when they didn’t reply? Do you send Linked In messages that ‘I want to connect with you’ to people you barely know? [...] Read more »
The Design Trust Challenge April 2013: Your What-Who-Why-How statement
And then it was April! Time for the next The Design Trust Challenge! In January we looked at ‘your word’ for the year, in February at your 15 ‘Why’s and core values, and in March we actually checked on the reality and if we were indeed living these values. PS If you read this later [...] Read more »
Exclusive Design Trust webinar: ‘Money & Emotions: how feelings & beliefs about money affect the way you do business’ with Pete Mosley
How do you feel about money? Be honest … Do you feel poor or rich? When do you feel particularly poor or rich? Are you comfortable with money, and talk at ease about your income, pricing your work, your hourly rate? Or do you find it hard to put a value on your work, to [...] Read more »
Book review: Breakthrough! to combat creative block & spark your imagination
When I picked this book up at the Whitechapel Art Book Market I started laughing out loud… And that’s probably exactly the required response … if you want to overcome creative block and spark your imagination! Have a good laugh! Breakthrough!: 100 Proven Strategies to Overcome Creative Block and Spark Your Imagination [...] Read more »
Exclusive The Design Trust webinar: How to work with a professional photographer, with Yeshen Venema
Fabulous images of you and your work are one of the most important marketing tools for any creative freelancer or sole trader. You need these images to get accepted for online shops, trade shows and craft fairs, for blogs and your online shop or website, … without good images there is probably no crafts or [...] Read more »