Want to know where the best places are to buy or sell handmade crafts online?

The Design Trust has done all the hard work for you and selected the best and most popular online market places, portfolio sites and web shops for designers and makers. And we give you our honest opinion about each!

  • From very small, niche online web shops to the big boys.
  • From very ethical websites to extremely commercial ones.
  • From online directories to online portfolio sites or membership organisations.
  • Including sites selling crafts, design, textiles, stationery, homewares, giftware, art and fashion accessories; and sites promoting the services of designers, makers, and illustrators.

Here you will find our favourite places to buy and sell handmade crafts online.

Many of the online shops you will already know, but we have also included some lovely new and lesser-known gems in here, so check it out and explore. Either to sell your own handmade crafts online – maybe to buy some too!

Promoting or selling your crafts online with an established craft website, online market place or online directory is a fantastic way to increase your profile and generate sales throughout the year. You can find a quick & simple overview of the 5 main options for selling craft & design online here. 

Please note that we always suggest that you do your own (thorough) research before you pay any organisation or sign a contract. Check if your product would be suitable for these websites, and check if your price point and ideal client visits and buys from the site. Make sure you understand the contract and how you can stop the contract if necessary.

Is your favourite online website not featured? Got any specific recommendations, updates or warnings (?) about any of the online places to sell handmade crafts, then do let us know in the comments below.

Amazon Handmade

Amazon Handmade is a specialist store area within the main Amazon website for invited artisans to sell their one-of-a-kind, handcrafted goods, home decorations, jewellery, stationery, fashion accessories and more.

Of course, Amazon has got a huge potential to reach millions of clients over the world and was seen by many as the big potential competitor to Etsy when they launched in October 2015. However, so far sales have been lower than expected and Amazon Handmade taking a fairly high commission on sales (which includes payment processing, marketing, seller support and fraud protection) is a major issue for new makers.

Although Amazon seems very strict on selling only handmade items within Amazon Handmade (hurray!), it might be that ‘handmade’ is simply not a category that people associate with Amazon, which is known for being cheap and fast? Plus of course, you will be directly competing with many other mass-produced and cheap products on the main site too.


ArtsThread is the leading online portfolio site for new design graduates, operating from London but with a strong presence across Europe and the USA. It offers new creatives the opportunity to create an online portfolio for free, with specific keywords so that they can be found easily by potential design clients across the world, as well as recruitment agencies and other partners that ArtsThread works with. They also regularly organise events, competitions and have a creative jobs board. This is an ideal first online showcasing opportunity for new graduates and can help to drive traffic to your own website too.

Association of Illustrators

The AOI website has got a vibrant portfolio site with their illustrator and animation member’s work that they actively promote to agents and clients. The portfolios with up to 20 images of emerging and well-established illustrators can be found and searched on criteria such as subject, style, and technique. The potential client then contacts the AOI for further details.

The online portfolio option is part of their membership, which also includes free pricing, accountancy and portfolio advice, as well as exhibition opportunities.

ASOS Marketplace

Launched in 2010 with just 20 sellers by ASOS, Asos Marketplace is now the leading online platform for ambitious independent fashion, jewellery and accessory brands and vintage boutiques representing over 800 businesses from all over the globe. The target market for ASOS Marketplace is the fashion-loving twenty-somethings [their words!]. There is a low monthly charge plus a 20% commission on all sales.


Behance is the largest online portfolio website for designers, illustrators, fashion, photographers, and architects. It was launched in 2005 and is now owned by Adobe. It’s crucial that you include your specialisms as key words to get noticed by Creative Directors and other potential clients.

bristol market

Bristol Market brings you the best makers and independent creatives in an online marketplace and an Instagram market. Most of the makers featured are from Bristol and the South West, but the site also works with makers from further afield ‘because we are a welcoming bunch and talent has no borders’.

Contemporary Glass Society

The CGS website has got one of the largest directories for makers, artists, and organisations working in glass attracting more than 4,000 viewers each month. It has a very eclectic mix of work by members who total more than 1,000 creatives. Makers can be found easily by using search options including name, discipline, glass technique and region.

The site is fairly basic but it is very popular amongst buyers and commissioners of glass. Each member gets their own webpage, which is one of the benefits of the membership to the CGS. The main purpose is that glass artists and makers can easily be found with visitors then directed straight to the makers’ own websites.

Crafters Market

Crafter’s Market UK is a new marketplace for selling and buying crafts in the UK with low selling fees and no up-front costs. It has been designed and developed by crafters for crafters and aims to create a community of likeminded makers helping each other over discussions with marketing and small business queries, all accompanied by a secure shopping platform for its customers. They also plant a tree for every sale from the website.

Crafts Council Directory

The Crafts Council Directory is a popular online resource for finding the best crafts people in the UK – both the most promising emerging makers as well as very well-known crafts people. It is a selected portfolio site where potential contemporary craft buyers can find makers across the UK based on criteria such as technique, discipline, materials, price, and location. The main purpose is that potential buyers and commissioners will be able to find you and then are directed to your own website.

The site looks beautiful with large images, although the amount of images is limited. The annual membership has two different levels with different benefits.

We would highly recommend the Crafts Council Directory to makers who create top quality contemporary crafts to improve your profile and drive traffic of buyers and collectors to your own website.

Crafty Fox Market Directory

Crafty Fox Market organise regular, very popular handmade craft fairs across London, and in 2016 they created a directory showcasing and selling the work of 100 of their exhibitors. It’s a great online resource for those looking for quirky and original handmade products and is actively promoted to stockists and press. Crafty Fox Market Directory members also get a series of membership benefits including an online listings page, exhibitor opportunities and discounts on photography, PR, and accountancy. There is a small one-off membership fee, and a small monthly fee to join.

Design Nation

Design Nation is the sister company of The Design Trust, as both organisations were originally set up by the design journalist Peta Levi MBE.  It recently merged with Design Factory in the East Midlands and the The Hub in Sleaford, Lincolnshire.

Design Nation is a membership organisation that selects, promotes, and exhibits the best designer makers in the UK. Their website shows the work of their current members working in ceramics, glass, furniture, lighting, wood, interior products, jewellery, metal, textiles, and paper. They regularly exhibit at interior design trade fair Decorex International and promote members to the press, trade buyers, commissioners and the general public interested in the best designer makers in the UK.

Eclectic Artisans

Eclectic Artisans is an online gallery, based in Australia, showcasing bespoke, handcrafted contemporary jewellery, from over 100 jewellers from across the world, carefully curated to represent a range showing the utmost quality, craftsmanship and design.


Etsy is the number one online market place for handmade products, with 5.3 million sellers (2022) worldwide with over 88.3 million buyers! It’s the best-known global marketplace for unique and creative goods from unique handmade products to vintage treasures. The price point tends to be below £50, and most buyers are still from the USA.

Joining and starting a shop is free, but there are three basic additional fees: a listing fee, a transaction fee, and a payment processing fee. Useful to mention is that Etsy sellers can also take part in regular regional meetups to meet other Etsy sellers, can get an Etsy shop review and also can take part in events, especially the Etsy Made Local events in the run up to Christmas.


Faire was founded in 2017 on the belief that the future of retail is local. Faire’s mission is to help independent entrepreneurs grow their business by linking with retailers. Faire is an online wholesale marketplace empowering small business owners and independent brands to buy and sell wholesale online.

Find a maker

Set up by Sarah James from Craft Festival, Find A Maker is a directory of some of the best designer makers, craft galleries and craft organisations established to connect Craft Festival’s audience with a carefully curated collection of the finest makers, regardless of where they are based. You can register your interest online at any time, and applications open three times a year.

Benefits include a listing with 200 words and eight images, and a direct link to your website, shop and workshops, Maker of the Week features, inclusion in the newsletter, and access to the Find a Maker Business School.


Folksy.com is one the oldest (founded by the lovely James Boardwell in 2008 in the beautiful Peak District) and friendliest online market places in the UK for handmade or designed work from over 3,000 independent designers and makers based across the UK. It has a fairly small but stable clientele and a very supportive handmade community. It very much embraces the ‘David not Goliath’ spirit when it comes to selling handmade products online!

Folksy report that around 85% of their customers are based in the UK with the rest scattered around the world. There is a per item listing fee or The Folksy Plus account enables unlimited free listings with a commission on sales.

Handmade in Britain online

Handmade in Britain has been organising fairs and events for many years to support and promote the best contemporary and traditional design and craft talent in the UK. Handmade in Britain also hosts an online marketplace with the work of more than 100 emerging and well-known designer-makers. No doubt that their online sellers will benefit from the association with the well-respected Handmade in Britain brand as well as the marketing to their large existing client base.

Applications are welcomed from UK-based designer makers and visual artists working in furniture, metal, sculpture, jewellery, ceramics, glass, textiles, print, woodwork, paper, print, and mixed media. There are no application or monthly fees, but a regular commission fee.

Lisa Valentine Home

Lisa Valentine Home is the lifestyle website of Lisa Valentine – a curated online store of practical, beautiful & useful homeware. As beautiful as her Instagram time line! Full of gorgeous products and images of bags and baskets, kitchenware, candles, furniture, printed cards, woodware, gift boxes, and even some utility stuff too.

Made It

Made It is Australia’s premier online buying and selling destination for handmade and independently created items, with 120,000 registered users.  There are quarterly or annual commission plans depending on the number of items you wish to list. You can only sell with Made It if you live in Australia.

Not On The High Street

Not On The High Street or NOTHS is the UK’s number one curated online marketplace for gifts and in particular personalised creative products. Set up in 2006 by Holly Tucker and Sophie Cornish, the site now has more than 2.5m active customers (2019) purchasing innovative-but-affordable-and-trend-driven personalised gifts and homewares, jewellery, prints and art, gifts for babies and pets!

NOTHS has more than 5,000 creative business owners selling their products online – from small independent designer makers to designer-manufacturers and small boutique retailers. NOTHS suits more commercially-minded creatives who can produce quality and quantities at good prices and who are adaptable to new trends. Around 20 of their sellers have even become millionaires in the process.

There is a one-off joining fee to start selling on NOTHS, as well as a (fairly high) commission rate. Although NOTHS regularly promotes their ‘partners’ through weekly emails, beautiful seasonal catalogues, and even a TV campaign, most of the marketing will still need to be done by sellers themselves. Specific key words and stunning ‘on-brand’ images in this competitive market place are key – but NOTHS provides some training for their partners on all of this.


Numonday is a UK online marketplace based in Glasgow hosting the work of thousands of artists, makers and creatives. All products on Numonday have been handmade, designed or created by the seller. It does feel a little less sophisticated compared to larger handmade online marketplaces, but it does offer really good value for money.

Creating an account is easy and you can choose a monthly, six-monthly, or annual subscription plan. There are no listing fees, setup fees, commission fees or transaction fees. You pay only the subscription fee.


Odissa is an online marketplace for jewellery designer makers and outlets catering for the growth in fine handmade products. It features the best of thoughtfully curated modern creative workmanship. The platform was created by The Guild of Jewellery Designers as a place for creatives to offer workshops, showcase and sell their products, and help to maintain and grow the handmade industry.

Odissa accepts jewellery designers who are committed to handcrafting products from their own original designs.

Online Ceramics

Online Ceramics aims to bring the very best of contemporary British studio pottery into one dedicated online marketplace. The site features over 30 ceramicists, including Chris Keenan, Jack Doherty, and Walter Keeler. Every featured maker is visited in their studio to ensure standards are met, and every piece featured has been chosen to provide the best examples of that artist’s work. Potters must have worked professionally in ceramics for at least 10 years – most of those featured have well over 30 years’ experience, and are all members or fellows of the Craft Potters Association.


Pedddle is an online community for designer makers and market organisers. It provides an online listings service for designers, makers, and artists from around the UK with features on markets and selling events. The site enables visitors to discover makers online, with links to websites and where they can be seen and bought from at selling events / markets nearby.

Rebels Market

Rebels Market is an online, curated marketplace of unique, edgy and rebellious products. Or as they say themselves ‘The World’s Number One Counter Culture Mega Store” attracting over 7 million ‘alternative’ clients! Rebels Market welcomes manufacturers and retailers who list high-quality art, jewellery, fashion, and homewares. Expect loads of quirky, boho, steam punk, rockabilly and over-the-top skulls, piercings, tattoos and dressing up. No setting up or monthly fees for your store, but a commission is taken on all sales.

Red Bubble

Started in 2006 in Melbourne, Red Bubble now gives over 400,000 independent artists and designers across the world an online market place to sell their designs and illustrations on a wide variety of products to millions of fans. The idea is that creatives upload their art and designs, and Red Bubble handles all the printing (on over 60 products – think phone cases, tablet covers, t-shirts, face masks and duvet covers) and shipping across the world.

Creative on-demand online market places like Red Bubble can also help creatives to create some fairly cheap prototypes (!), but be aware that the commission paid is normally on the low side and only paid once a month. Also be aware that stealing ideas is extremely high from sites like this. Regularly delivery also takes about two weeks because designs are printed on demand and shipped from Australia.

Rockett St George

Rockett St George is the favourite online emporium of expressive homewares for interiors designers. Launched in 2007, Rockett St George scours the globe in search of unique, glamorous, eclectic, witty and rock ‘n’ roll home accessories, furniture, lighting, kitchenware, art, and gifts.


Society6 is a printing-on-demand service for creatives, especially illustrators, photographers and pattern designers, who upload and sell their designs on lifestyle products, from blankets to rug sacks and even shower curtains. Society6 produces and fulfills the order to a world-wide audience.

Be aware that the average commission on Society6 is only around 10% of the total sales price and list prices are set by Society6 depending on the type of product and size of the product. See RedBubble above for other opportunities and challenges when printing-on-demand.


Spoonflower is another printing-on-demand marketplace, specialising in custom-printed fabrics for interiors.  More than 16,000 creatives sell their pattern designs and illustrations to be printed and turned into interior fabrics, wallpaper, clothes, bags, giftwrap, framed artwork etc.

Be aware that the average commission on Spoonflower is only 10% of the total sales price. See RedBubble above for other opportunities and challenges when printing-on-demand.

The Artisan Founder

The Artisan Founder is a brand new (2024) online market place set up by Lyndsey James, a brand consultant with 20 years of experience working alongside artisan businesses and navigating the online business world with her own brands.

She set up the platform to empower handmade product sellers by providing a space to connect with customers seeking high-quality artisan goods. There is as annual membership fee, but he service is commission-free; they directly link customers to sellers’ websites, enabling direct purchases, like the experience of a customer finding your business at a vibrant in-person artisan market.

The British Craft house

The British Craft House offers a large selection of thoughtful, handmade gift ideas and handcrafted jewellery made by small independent businesses from all over Great Britain. Established in 2019 by Susan Bonnar, TBCH offers two membership levels at £12 per month (120 per year) or £30 per month (£300 per year)

The Future Kept

The Future Kept was set up by husband-and-wife team Jeska and Dean Hearne, purveyors of well-designed, durable, meticulously chosen items made and carefully sourced from independent designers, makers, artisans and entrepreneurs who are creating products that are better for our world. With beautiful images and stories.


Threadless started as a t-shirt company in Chicago in 2000, and is now an on-demand-printing service for creatives although they work slightly different; instead of an online store, Threadless organises weekly design competitions and the general public then votes which designs get printed.

Be aware that during sales periods the commission is as low as $1 per item sold. This seems more an opportunity for young people wanting to earn a little on the site than a professional opportunity. See RedBubble above for other opportunities and challenges when printing-on-demand.


Trouva is a wonderful find! It features the best small brick-and-mortar shops and boutiques with beautiful crafts, interior products and fashion. So only actual independent shops across the UK (plus Berlin!) are featured here. Trouva campaigns and supports small independent shops – and we at The Design Trust love that a lot because we love #buylocal campaigns.  Expect very cool products, loads of lovely shop fronts plus wonderful behind-the-scenes-stories.

Wolf & Badger

Wolf & Badger was founded in 2010 by brothers Henry and George Graham, who are known for their shops in premium locations in Notting Hill, London, and Soho, New York. They stock over 600 of the world’s best independent fashion, jewellery, accessory, homeware, stationery, and beauty brands. Products have a clear personality and stand out.

Creative brands can apply to join the membership to sell at their shops as well as online, on an individually named web page, attracting over 200K visitors each month to the site. There is a commission of 35% and monthly fees might apply too.

Yoyo and Flo

Yoyo and Flo is a curated selection of design-led soft and wooden toys, gifts, and nursery decoration. Everything is chosen for its quality, originality, and sense of fun. They work with a small selection of brands, many of them French.

TDT March Pinterest Where to Sell Craft and Design Online
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And there you have it! The Design Trust’s selection of the best places to buy and sell handmade crafts online, plus some suggestions for illustrators, designers, and photographers too. Did you find this list and honest overview useful? Then do share it with other creatives, or Pin it. Did we miss your favourite online shop or boutique? Please let us know in the comments below.

11 Responses to “The 36 best places to sell handmade crafts online”

  1. I´ve tried to approach a number of stores online but sometimes they haven´t even replied. Any tips? I could include them on my professional mailing list if their product range would suggest they could be interested in my products but wonder if this would be counter-productive. Would it be better to send them something in the post like a sample? I know what I COULD do, there´s a menu of options! But I get the impression it´s really quite difficult to “break in” to these marketplaces sometimes. Many of them still go for tried-and-tested brands. Or else many are UK-only.

  2. Thanks. A really helpful list. I was surprised it didn’t include Zippi or Zazzle though as I think they are similar to Red Bubble and Society 6 and quite big players. I was rejected by Zippi with a fairly curt standard auto email saying my work was not what their customers wanted (it was surface pattern design) so clearly they have a criteria and you can’t just choose to be on their site if they don’t want you on it. I know you have to be “accepted” by NOTHS as well, whereas with Etsy and Folksy you don’t, so it might also have been useful if that could have been included in the list too.

  3. Very interesting list and useful.
    There’s actually another one (but I imagine there could be a few! 🙂 missing that is relatively new and building quite nicely. Odissa is originally a UK selling platform marketplace for members of The Guild of Jewellery Designers and was originally just for jewellery makers to showcase, but has recently been opened up to other craft works and is gaining popularity.

  4. Hello everyone, Happy New Year to you all!
    Can anyone advise me please. Opening an online store is something I’m working on at the moment.

    Do you think I should start small with local hand made sites or, and this is the scary bit.. Go straight to Etsy and hope for the best?

    If nothing of my Seaglass Silver jewellery sold, I could handle that.. but because Etsy is so massive I’m afraid of being over run… Any advice from anyone who has previous experience of this, would be gratefully appreciated..

    • Hi Jayne
      You have got various option to start selling online – your own website, Etsy or Folksy or other platforms, or via another market place/existing online shop. Each of these have got pro and cons.

      You might want to look into selling with Folksy as an alternative to selling with Etsy. If you want to sell through one of these market places then there is a lot of advice & training around, including the Etsy handbook (google that) and I would highly recommend that you focus on SEO/keywords and how to incorporate these into your website from the start to get more traffic. Also focus on how to stand out in the market, especially on Etsy but also elsewhere. What makes you different? And why should people buy your products? The more detailed your answer the better!
      And whatever you do make sure that your images are great and that you have 6 images for each product – from the front, top, angle, showing the scale, life style shots.

      You can find more helpful blog posts here on our site for this, and also we are actually going to host a 6-week online course about Starting to Sell Online at the end of Feb 2022 so check that out too if you like.

      All the best! Having a good online presence is absolutely key in growing your handmade business.

  5. My Cottage Industry is a new venture created by a husband and wife team. It’s UK, will have no commission and it is very new.

    It’s currently working on populating the website with quality makers and currently, it’s even giving the first year of membership for just 99p! In exchange, they would just like feedback. That’s it. If after that first year you wish to continue, the cost will be £45.95 for the next 12 months with no cancellation fees.

  6. Hi, my partner and I started http://www.madelocal.app in 2021 as a hobby. We live in North Wales and it is totally UK based. We run the website to offer people a much cheaper alternative to the likes of Etsy, meaning that sellers get to pocket more of their sales and all monies raised goes back into supporting small local businesses here in the UK. I would love to see our website listed here to help us build the Madelocal brand.

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