Articles and expert tips on branding for creatives and photographing your creative products for your website and marketing.
Make more money
- What to do if you want to make more money as a creative? 8 strategic questions & actions
- 6 quick & simple actions to improve your website
- The Design Trust’s favourite finance and money books for creatives
- 8 perfectly good reasons to raise your prices
- What to do if your client thinks you are too expensive? 8 ways to respond
- 8 ways to increase your prices confidently, without losing any clients
Costing & pricing
- Real Life: 3 creatives share their costing and pricing tips
- The Design Trust’s favourite finance and money books for creatives
- 8 perfectly good reasons to raise your prices
- “Why do shops and galleries charge so much commission?”
- Confused about cost price, wholesale price, retail price? Price terminology easily explained for creatives
- How do you calculate your freelance design rate?
- Do you charge enough? 7 steps to calculate the cost price of your creative product
- What to do if your client thinks you are too expensive? 8 ways to respond
- 8 ways to increase your prices confidently, without losing any clients
Better & more clients
- Real life: illustrator & artist jo scott shares how she promotes, manages & prices her art commissions
- Real Life: 2 designer makers share how they manage & price their craft commissions
- 3 essential steps to increase your online sales (on your own website or on Etsy)
- 10 ways to get better traffic to your creative business website
- Get to know your ideal clients with these 10 questions
- creative email marketing tips by illustrator Niki Groom of Miss Magpie Fashion Spy
- 14 expert tips to grow your mailing list
- 8 expert tips to create better email marketing campaigns by Studio cotton
Business support & resources
- The Design Trust’s recommended magazines for creative businesses
- The Design Trust’s 28 recommended podcasts for creative businesses
- [free video training] feeling overwhelmed? 5 thought-provoking questions + solutions
- Must-read business books for new creatives
- The 7 lessons I learnt about intellectual property for creatives
- The Design Trust’s favourite finance and money books for creatives
- My favourite marketing and social media books for creatives
- Useful intellectual property and copyright resources for creatives
- Busting the myth of funding
- 6 top tips to get funding for your creative business
- Where can I get funding for my creative business or project? Our recommended list of funding for creative businesses
Plan & organise your training
- REAL LIFE: ‘How I plan my creative teaching’ 3 creatives share
- A maker’s story: Imitation or inspiration? What to do when somebody takes your TEACHING ideas.
Marketing your creative training
Branding & photography
- Get to know your ideal clients with these 10 questions
- 9 top tips for photographing crafts and jewellery
- “Should I have more than one brand?”
- 5 steps to name your creative business successfully
Marketing advice
- REAL LIFE: How I promote craft workshops – 3 creatives share their marketing strategies
- How much should I spend on marketing? 8 questions to set your crafts or design marketing budget
- Get to know your ideal clients with these 10 questions
- My favourite marketing and social media books for creatives
- No, you aren’t ‘just’ selling a creative product. You are selling so much more.
Sell more
- the best design & craft events in UK in 2026: with dates & application deadlines
- Real Life: 3 design & craft fair organisers share their tips for successful selling events
- How to find and select the right craft fair for you? 21 questions to help you
- What to do if you want to make more money as a creative? 8 strategic questions & actions
- Real life: Online craft event tips from 3 creative exhibitors
- Online events tips from virtual creative event organisers
- Get to know your ideal clients with these 10 questions
- 14 expert tips to grow your mailing list
- 8 expert tips to create better email marketing campaigns by Studio cotton
- 4 Expert tips to get selected for a design trade or craft fair
- [real life] How to get more sales in my craft business – 4 successful creatives share
- The ultimate 8 steps to creating a collection that sells
- Why creating a collection is crucial for your creative business
- My favourite marketing and social media books for creatives
- 5 steps to launch your creative collection successfully [with a mini-launch plan]
- No, you aren’t ‘just’ selling a creative product. You are selling so much more.
Selling online
- Real life: 3 creatives share how they use email marketing
- 9 most common website mistakes creatives make
- 3 essential steps to increase your online sales (on your own website or on Etsy)
- 10 ways to get better traffic to your creative business website
- [real life] 3 easy steps to sell handmade jewellery online by designer jeweller Carin Lindberg
- Real life: Online craft event tips from 3 creative exhibitors
- Online events tips from virtual creative event organisers
- 6 quick & simple actions to improve your website
- The 36 best places to sell handmade crafts online
- creative email marketing tips by illustrator Niki Groom of Miss Magpie Fashion Spy
- The 5 main options for selling craft and design online
- How to select the best online creative marketplace for you
Social media & email marketing
- Our 20 favourite substack newsletters for creatives
- Real Life: 3 Creatives share how they manage their email marketing
- Don’t know what to write about? 24 ideas for your next creative business newsletter, blog, or social media
- Real life: 3 creatives share how they use email marketing
- 6 ideas to write about in your creative newsletter
- 10 ways to get better traffic to your creative business website
- [real life] 3 easy steps to sell handmade jewellery online by designer jeweller Carin Lindberg
- creative email marketing tips by illustrator Niki Groom of Miss Magpie Fashion Spy
- 14 expert tips to grow your mailing list
- 8 expert tips to create better email marketing campaigns by Studio cotton
- “How I use email marketing for my jewellery business” – by Emily Nixon
- 8 reasons why email marketing is effective for your creative business
- Stop wasting your time on social media – 7 habit-breaking tricks that really work
- The Design Trust’s favourite email newsletters for creatives
Galleries & shops
- 6 top tips to avoid common sale or return problems
- 20 of our favourite independent craft and design shops across the UK
- “Why do shops and galleries charge so much commission?”
- Confused about cost price, wholesale price, retail price? Price terminology easily explained for creatives
- “Help, a jeweller is undercutting us”. A gallery owner’s perspective
Business planning
- [Free video training] Create a simple one year business plan for creatives
- ‘How do you manage your time?’ Three creatives share their tips
- [free video training] have your got too many business ideas and goals? or none at all?
- The Design Trust’s favourite business planning books for creatives
Time Management & Productivity
- What to do if you want to make more money as a creative? 8 strategic questions & actions
- [Free video training] Create a simple one year business plan for creatives
- [free video training] feeling overwhelmed? 5 thought-provoking questions + solutions
- ‘How do you manage your time?’ Three creatives share their tips
- Why creating a collection is crucial for your creative business
- The best time management books for creatives
- Stop wasting your time on social media – 7 habit-breaking tricks that really work
- [Free video training] 5 Confidence tips for creatives
- [free video training] have your got too many business ideas and goals? or none at all?
- My 14 favourite productivity tips for creatives
- The Design Trust’s favourite business planning books for creatives